IAO: The Institution for Art and Olfaction

Brand Identity, Rebranding
Instructor: Paula Scher
2025

IAO reimagines scent through a breathing-based identity system. Gradients translate inhale and exhale into a visual language of diffusion.

AXEL SOLAR

Brand Identity, Typography
Instructor: Paula Scher
2025

AXEL SOLAR is a renewable energy brand built around the structure of monocrystalline solar panels. The identity translates panel geometry into a precise visual system and custom typeface.

Little Island

Brand Identity, Rebranding
Instructor: Paula Scher
2025

Little Island builds its identity from its architectural structure. Pot and column forms come together to shape a modular typographic system.

RUBIN MUSEUM

Brand Identity, Rebranding
Instructor: Paula Scher
2025

The Rubin Museum builds its identity through frame and emptiness. Framing becomes a tool to focus attention while creating space for interpretation.