Jiwon Yoo

Jiwon Yoo is a graphic designer based in New York, working across brand identity, visual systems, and editorial design.

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Work

1. Sonora
2. IAO
3. Axel Solar
4. Milkweed
   
5. Everydaily
6. Four Pillars
   
7. OAQ
   
8. Little Island
   
9. Rubin Museum

Index

Axel Solar
Brand Identity, Typography
Instructor: Paula Scher 



Axel Solar is a renewable energy brand built around the structure of monocrystalline solar panels. The identity translates panel geometry into a precise visual system and custom typeface.

Octagonal forms and diamond grids are derived directly from panel construction, creating a consistent logic across the brand. The system emphasizes efficiency, clarity, and energy flow, reflecting the performance and precision of high-efficiency solar technology.

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Concept

The type system is based on the vertical and horizontal grid of monocrystalline panels. An octagonal framework shapes each letter, creating a precise, modular typographic structure.

© 2025-2026 Jiwon Yoo