Jiwon Yoo

Jiwon Yoo is a New York–based graphic designer working
across branding, typography, and editorial design.
She is a senior at the School of Visual Arts.

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Work

1. IAO : The Institution for Art and Olfaction
   
2. AXEL SOLAR
3. Little Island
   
4. RUBIN MUSEUM
   

IAO: The Institution for Art and Olfaction
Brand Identity, Rebranding
Instructor: Paula Scher
2025

IAO reimagines scent through a breathing-based identity system. Gradients translate inhale and exhale into a visual language of diffusion.



AXEL SOLAR
Brand Identity, Typography
Instructor: Paula Scher 
2025

AXEL SOLAR is a renewable energy brand built around the structure of monocrystalline solar panels. The identity translates panel geometry into a precise visual system and custom typeface.





Little Island
Brand Identity, Rebranding
Instructor: Paula Scher 
2025

Little Island builds its identity from its architectural structure. Pot and column forms come together to shape a modular typographic system.




RUBIN MUSEUMBrand Identity, Rebranding
Instructor: Paula Scher 
2025

The Rubin Museum builds its identity through frame and emptiness. Framing becomes a tool to focus attention while creating space for interpretation.

© 2026 Jiwon Yoo