Jiwon Yoo is a New York–based graphic designer working across brand identity, visual systems, and editorial design. She is a senior at the School of Visual Arts.
CV
Work
Instructor: Paula Scher
Sonora translates musical notation into a linear identity system, where barlines expand, shift, and repeat to structure rhythm.
Instructor: Paula Scher
IAO reimagines scent through a breathing-based identity system. Gradients translate inhale and exhale into a visual language of diffusion.
Instructor: Paula Scher
Axel Solar is a renewable energy brand built around the structure of monocrystalline solar panels. The identity translates panel geometry into a precise visual system and custom typeface.
Instructor: Paula Scher
Milkweed is a publishing system built on dispersion, where ideas expand, connect, and accumulate over time.
Instructor: Paula Scher
Everydaily is a rebrand of a Korean grab-and-go brand, structured through calendar grids and sticker markings.
Instructor: Dirk Kammerzell
Four Pillars is a branding project based on Saju, an East Asian system of astrology that interprets life through four temporal pillars.
Client: OAQ
The identity expands from a central form into layered structures, representing the progression from cell to sensor to platform.
Instructor: Paula Scher
Little Island builds its identity from its architectural structure. Pot and column forms come together to shape a modular typographic system.
Instructor: Paula Scher
The Rubin Museum builds its identity through frame and emptiness. Framing becomes a tool to focus attention while creating space for interpretation.