Everydaily
Brand Identity, Rebranding
Instructor: Paula Scher
2026
Everydaily is a rebranding project that establishes a system-driven identity for a Korean grab-and-go brand. Inspired by the visual language of wall calendars and sticker culture, the system uses grids and markings as organizing tools, structuring meals within a daily rhythm.
Concept
Meals are structured through calendar grids and sticker markings, framing eating as a system of daily selection and accumulation.