Four Pillars
Brand Identity
Instructor: Dirk Karmarzell
Four Pillars is a branding project for a Saju café, based on an East Asian system of astrology that interprets life through four temporal pillars. The identity translates this time-based structure into a visual system, where typography is constructed through vertical alignment, symmetry, and repetition. The logotype is rotated and reflected to form a mirrored structure, expressing both the four pillars and the self-reflective nature of time reading.
Concept
Forms are rotated and reflected to create symmetry, translating the structure of the four pillars into a typographic system.