Sonora
Brand Identity
Instructor: Paula Scher
Sonora is a classical music label identity built around the structure of musical notation. Inspired by the variation of barlines across compositions, the system translates performance into linear forms that shift, open, and repeat. These lines function as a flexible graphic language across typography and visual elements. In motion, the system unfolds like a curtain call, revealing and framing sound as a spatial experience.
Concept
Beginning with a barline, the system expands into a network of lines that structure rhythm through repetition and variation, unfolding in motion like a curtain call that reveals sound.