Jiwon Yoo

Jiwon Yoo is a New York–based graphic designer working across brand identity, visual systems, and editorial design. She is a senior at the School of Visual Arts.

Email
CV



Work
  1. Sonora
  2. IAO
  3. Axel Solar
  4. Milkweed
  5. Everydaily
  6. Four Pillars
  7. OAQ
  8. Little Island
  9. Rubin Museum



Little Island
Brand Identity, Rebranding
Instructor: Paula Scher 



Little Island redefines its identity through the architecture of its structure. The typography is built from the repeating forms of the island’s pots and supporting columns.

Rather than a static mark, the identity translates the continuous rhythm of these structures into a modular typographic system. The result is a flexible visual language that reflects the island’s unique spatial composition and architectural flow.



Concept

The identity is built from the repeating pot and column structures, forming a continuous typographic system.





















© 2025-2026 Jiwon Yoo