Jiwon Yoo

Jiwon Yoo is a graphic designer based in New York, working across brand identity, visual systems, and editorial design.

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Work

1. Sonora
2. IAO
3. Axel Solar
4. Milkweed
   
5. Everydaily
6. Four Pillars
   
7. OAQ
   
8. Little Island
   
9. Rubin Museum

Index

Rubin Museum
Brand Identity, Rebranding
Instructor: Paula Scher 



The Rubin Museum redefines its identity to better reflect its focus on Himalayan art.
The system is built on the concept of frame and emptiness, translating ideas from Buddhist visual culture into a contemporary identity.

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Concept

The identity uses framing and open space to guide focus and reflect the visual language of Himalayan art.

© 2025-2026 Jiwon Yoo