Sonora

Brand Identity
Instructor: Paula Scher

Sonora translates musical notation into a linear identity system, where barlines expand, shift, and repeat to structure rhythm.

IAO: The Institution for Art and Olfaction

Brand Identity, Rebranding
Instructor: Paula Scher

IAO reimagines scent through a breathing-based identity system. Gradients translate inhale and exhale into a visual language of diffusion.

Axel Solar

Brand Identity, Typography
Instructor: Paula Scher

Axel Solar is a renewable energy brand built around the structure of monocrystalline solar panels. The identity translates panel geometry into a precise visual system and custom typeface.

Milkweed

Brand Identity, Rebranding
Instructor: Paula Scher

Milkweed is a publishing system built on dispersion, where ideas expand, connect, and accumulate over time.

Everydaily

Brand Identity, Rebranding
Instructor: Paula Scher

Everydaily is a rebrand of a Korean grab-and-go brand, structured through calendar grids and sticker markings.

Four Pillars

Brand Identity
Instructor: Dirk Kammerzell

Four Pillars is a branding project based on Saju, an East Asian system of astrology that interprets life through four temporal pillars.

OAQ

Brand Identity
Client: OAQ

The identity expands from a central form into layered structures, representing the progression from cell to sensor to platform.

Little Island

Brand Identity, Rebranding
Instructor: Paula Scher

Little Island builds its identity from its architectural structure. Pot and column forms come together to shape a modular typographic system.

Rubin Museum

Brand Identity, Rebranding
Instructor: Paula Scher

The Rubin Museum builds its identity through frame and emptiness. Framing becomes a tool to focus attention while creating space for interpretation.