Jiwon Yoo is a New York–based graphic designer working across brand identity, visual systems, and editorial design. She is a senior at the School of Visual Arts.
CV
Work
Instructor: John Kudos
Stamped in Korea is a type specimen book that explores Korean culture through stamps and typography. Inspired by talismans and the Ten Symbols of Longevity, the project reimagines these traditional icons as modern design elements.
Instructor: Andy Outis
NOVA is a smart LED lightbulb brand designed with circuit-inspired graphics and modular typography. The logotype integrates resistor-like strokes, while a grayscale palette and sans-serif type enhance clarity.
Instructor: Stravinski Pierre
AstroLife is an astrology-lifestyle magazine that blends fashion, beauty, and trends through a zodiac lens.
Instructor: Andy Outis
The logo aims to soften East Williamsburg’s “edgy” and industrial perception by introducing tall, irregular letterforms that feel expressive and open.